Design requests in.
Measured impact out.
Lane is the intake-to-impact layer for design teams. An AI gate turns vague requests into real problems, and every shipped design is measured against the impact the PM predicted.
- “Add a dropdown to the filters”Reframed—
- Checkout conversion dropped 12%Problem+8% predicted
- Onboarding drop-off after step 2Problem−15% predicted
- “Make the dashboard pop”Reframed—
You got the lead title. Your team still takes orders.
“Add a dropdown.” “Make it pop.” “Slap the design system on it.” Requests arrive as solutions someone already picked. Your team executes. It doesn't design.
You have the title and still get pulled in late, to make it look right, after the real decisions are made.
The work ships. Nobody checks if it moved anything. At budget time, design's impact is a feeling, not a number.
From vague request to measured outcome.
Submit
Anyone drops in a request, in plain language.
Gate
Lane reads the request and asks the question nobody did: what problem is this actually solving? “Make the button bigger” gets sent back as a problem to frame. “Checkout conversion dropped 12%” passes, and becomes a Design Stream with priority and complexity already set.
Predict
The PM states the impact they expect. Skin in the game, up front.
Close the loop
After it ships, the actual result is logged against the prediction. Out loud. Predicted vs. actual, every time.
Submit
Anyone drops in a request, in plain language.
Gate
Lane reads the request and asks the question nobody did: what problem is this actually solving? “Make the button bigger” gets sent back as a problem to frame. “Checkout conversion dropped 12%” passes, and becomes a Design Stream with priority and complexity already set.
Predict
The PM states the impact they expect. Skin in the game, up front.
Close the loop
After it ships, the actual result is logged against the prediction. Out loud. Predicted vs. actual, every time.
Built for the people the work flows through.
For heads of design
Stop running design through a tool built for engineers. See the queue, the priorities, and whether the work moved the number you cared about.
For PMs
File once, in plain language. Lane frames it into a problem and shows you whether it shipped the impact you predicted.
For designers
Get the why, the user, and the outcome. Real problems to solve, not tickets to execute.
Built to measure the work. Never to watch the worker.
No last-active timestamps. No time-per-task. No individual velocity scores. Lane is built to surface shipped impact, never who opened Figma at 11pm. It's a tool your team can adopt without reading it as surveillance.
No utilization percentages
Built to optimize for capacity people set themselves, never a number that ranks one designer against another.
No individual speed rankings
Built to measure what changed for users, never how fast a designer moved through the queue.
No forced status updates
Built to keep a designer's reflections in their own words, never auto-escalated to a manager.
Built in the open
“I run product design for a team of 8, and I'm building Lane solo — in public, shipping something every week. Wins and faceplants both.”